Tracking calories has slowly worked its way from the niche of bodybuilding to the general population over the past few years.

My Fitness Pal has hit the mainstream and more people than ever before are aware of their calorie intake.

It has gotten to the stage where I now get regular texts from my Mum about how she should track certain foods (mainly foods called Sauvignan Blanc and Prossecco) and everyone seems to know what dominos order fits their macros.

It used to be the case that only those who took their training really seriously or competed in bodybuilding tracked their calories, they would get weired looks when they walked around the supermarket scanning bar codes into their phone and when they weighed their food before putting it on their plate.

I know this because I was one of these people, I started tracking my calories in 2013 and done so for 3 and a half years.

Chris Jones was also one of these people getting weird looks but that didn't bother him, what did bother him was the weird looks he was giving his phone when My Fitness Pal produced some questionable information. Chris is the managing director of AllorNothing Fitness Nutrition, a nutritional coaching company that prides itself on delivering high quality tailored coaching services to their clients.

Through his experience with clients, and commitment to the highest quality coaching, Chris decided to develop an app that could bring something new to the world of calorie tracking and enhance clients relationships with their coaches / personal trainers. The FlexFood App was designed to deliver an accurate, intuitive and flexible system for tracking your calories.

Before I go into more detail about Chris and the app I want to let you know that I am a performance & nutrition coach and I tracked my calorie / macro nutrient intake religiously for close to 3 years. I only say this so you know that I have at least half an idea of what I'm talking about here and I'm not going to be suckered in by fancy graphics and #foodporn images.

I'll get to the features of the app shortly but first I want to talk about the man behind the app, Chris Jones.

The main thing I wanted to know when I sat down with Chris was what kind of philosophy he had when it came to training and nutrition.

I was very impressed by what he had to say.

Chris doesn't traffic in fads, gimmicks or quick fixes. He bases his approach on scientific evidence but also realises that there is a gap between science and application which is where coaching comes into play.

Chris knows the importance of support when it comes to nutritional coaching, I believe that this is one of the reasons he has packed the app full of features that help users to take control of their diet and make the progress they crave so badly.

Chris has a professional and passionate attitude towards coaching people which is why I have every confidence in this app delivering a high quality user experience and really helping people with their nutrition.

You can come up with the most perfect nutrition plan imaginable but when life gets in the way, and it always does, the ability to adapt whilst staying on track is a major factor in whether or not you will be successful. Chris is aware of this fact and the FlexFood app is designed to help you through challenging times without losing track of your goals.

The Flex Food Apps database has one of the largest in the world and everything in it has been verified by qualified dietitians, this ensures that users get accurate information which keeps them on track towards achieving their goals. The app also caters to medical conditions such as high blood pressure and diabetes.

The feature that stood out to me the most though was the the coach connect feature. This feature allows users to either connect with their current coach or hire one from the verified coaching database - this feature is what really sets this app apart from the rest, by enhancing the relationship between coach and client.

How many times have you been slightly lost with your diet or felt like you've gone off track? The Coach connect feature allows you to communicate with your coach in real time and make the correct adjustments that keep you on plan and heading towards smashing your goals.

Other helpful features of the app include a shopping list generator, that will save you wandering the aisles aimlessly, and a notification system for when you are reaching your calorie allowance for the day, that will help with keeping you accountable.

Each feature of the app has been designed with flexibility and practicality in mind. Through his coaching experience Chris knows that peoples daily lives don't always go to plan and things come out the blue that can potentially sabotage peoples diet.

This app is not just a way of tracking calorie intake, it is a helping hand to keep you on track when things get a little chaotic and you get close to going off track. This is

The FlexFood app looks set to shake up the world of calorie tracking by providing high quality features that make tracking your calories fit into your lifestyle.

If you are still on the fence about the FlexFoodApp then why not download it and give it a try? You can also get access to the premium app (which is just £4.99 per month!) FREE for the first 30 days.

The app also has great relationships with brands so the discount codes come your way thick and fast.